Apps that offer top-notch features backed with awesome performance are bound to stay on the user’s mobile device □Īpp developers must seek the services of QA vendors that offer mobility testing services or mobile app testing services so that a high-quality and well-tested app can be released in the market. ![]() Apart from UI/UX and app functionalities, developers must also focus on testing the app for stability and reliability. Picture this – Close to 56 percent of the users uninstall the app within 7 days of installation. Uninstall rate and customer retention are some of the major worries for app developers since app users have a number of choices up their sleeves. This also means that there is a cut-throat competition in the mobile app market and many app companies tend to struggle to retain the users after they have downloaded the app. This is a mammoth increase considering the fact that the global revenue from mobile apps was around $318 billion in 2020. ![]() This has also led to a shift in the online advertising industry, as an increased number of advertisers want to make the most out of the time spent by consumers on mobile devices.Īs per reports, the global revenue from mobile apps is expected to cross $613 billion by 2025. Going forward the number is set to rise further, the growth can be largely attributed to the rapid proliferation of mobile phones & mobile internet. The usage of mobile apps (or mobile applications) has been on a continuous rise.
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